Writing Archive

Occasional notes on Revenue Operations, Salesforce, and GTM systems.

Case studies, workshop notes, and practical observations from work across Salesforce, RevOps, and GTM systems.

Salesforce · Jan 31, 2024

Navigating Technical Debt in Revenue Operations: A Salesforce Integration With AWS Case Study

Introduction Welcome to “Revenue Operations – Balancing the Scales,” a series where I delve into the complexities of technical debt from a Revenue Operations perspective. With extensive experience in Salesforce, I’ve faced numerous challenges that blend technical intricacies with strategic business decisions. Today, I’m sharing a particularly enlightening journey: integrating

Roundtables · Nov 16, 2022

Collective AI Specials Ops Workshop – ICP & More

Was quite happy and excited that I took part of a Special Ops workshop hosted by Collective yesterday. The roundtable was focused on Revenue Operations members across a wide variety of companies. Got to meet a lot of great people and talk a little bit about our shared challenges. I

News · Nov 10, 2022

New Site and Blog

Hi all, Welcome to the new site/portfolio/CV/blog. I’m going to be trying my best to be active in this space, posting about things that interest me in the Salesforce ecosystem, Rev Ops, and other interesting areas. I’ll be cross posting to LinkedIn as well. Look forward to seeing more posts.