I’m Justin Fogel, a Revenue Operations and Salesforce professional focused on the systems, process, and data foundations that help go-to-market teams move with more confidence.
I’m Justin Fogel,
a Revenue Operations and Salesforce professional
focused on clearer GTM systems.
I work at the intersection of GTM strategy, systems architecture, and operational execution, with a focus on making revenue teams more aligned, measurable, and scalable.
Lifecycle design, funnel governance, and systems that match how teams sell.
CRM architecture, automation, technical debt reduction, and scalable operations.
Reporting foundations, data quality, segmentation, and leadership visibility.
Marketing operations, routing, attribution, and connected campaign execution.
Experience across high-growth SaaS companies, global revenue teams, and business systems environments where process, data, and architecture all have to work together.
Architecting Salesforce revenue infrastructure and quote-to-cash workflows.
Built CRM and RevOps foundations for a fast-moving AI development platform.
Led global GTM process, Salesforce, and operational transformation initiatives.
Connected sales, marketing, finance, and customer systems into clearer operating rhythms.
Top 100 Revenue Operations recognition, Salesforce credentials, HubSpot credentials, and operator-level experience across global GTM teams.
Case studies, workshop notes, and occasional thinking on Revenue Operations, Salesforce, technical debt, and GTM systems.
Introduction Welcome to “Revenue Operations – Balancing the Scales,” a series where I delve into the complexities of technical debt from a Revenue Operations perspective. With extensive experience in Salesforce, I’ve faced numerous challenges that blend technical intricacies with strategic business decisions. Today, I’m sharing a particularly enlightening journey: integrating
Was quite happy and excited that I took part of a Special Ops workshop hosted by Collective yesterday. The roundtable was focused on Revenue Operations members across a wide variety of companies. Got to meet a lot of great people and talk a little bit about our shared challenges. I
Hi all, Welcome to the new site/portfolio/CV/blog. I’m going to be trying my best to be active in this space, posting about things that interest me in the Salesforce ecosystem, Rev Ops, and other interesting areas. I’ll be cross posting to LinkedIn as well. Look forward to seeing more posts.